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Meanwhile, Kpop girl group BLACKPINK down to No.4 with a brand value of 6,485,055. With a brand value increased by 60.56 percent, Korean football player Son Heung Min ranked No.3 of the most popular Korean stars in December 2021. On No.2, Kpop boy group BTS had a brand value of 10,139,254. Korean trot singer Lim Young Woong remained in the number one position with a brand value of 11,930,573. Compared to 166,434,598 stars brand big data in November, it increased by 18.23 percent.

The Korean Business Research Institute has collected 196,778,675 big data of the Korean stars from November 30, 2021, to December 30, 2021. Lim Young Woong and BTS Still Leading the Top 100 Most Popular Korean Star Brand Reputation Rankings in December 2021 Lim Young Woong, BTS, Song Heung Min lead the December Korean star brand reputation rankings. Read more for the complete list of the top 100 most popular Korean star brand reputation rankings in December 2021. On December 30, the Korean Business Research Institute released the December brand reputation ranking for Korean stars such as celebrities, drama actors, movie actors, singers, trot singers, boy groups, girl groups, and sports figures.